Tuesday, November 26, 2013
The Essentials Of Market Research Orlando Companies Should Know
By Angela Briggs
Market research plays a major role in the growth of any business entity. It is only through the understanding of the environment in which the entity is operated that meaningful progress can be made. The components of the environment include, among others, the characteristics of the consumer pool, the competitors, governing legal frameworks and so on. There are a number of important facts on market research Orlando businesspersons should know if they are to improve.
Market research may be done by a pre-existing business or one that is yet to be started. For those yet to be established the most important information is that which relates to the variety of goods and services in the marketing, their pricing, their demand and their supply. It is important to establish the factors that influence both demand and supply. This process may take a variable amount of time depending on the type of business.
Research helps in achieving market segmentation. This is simply the division of the consumer pool into various groups depending on various criteria that may include age, sex, preferences and so on. The importance of this is that the business will be in a better position to serve each of the created segments as each is affected by similar challenges. This is more efficient as compared to situations where the whole market is considered as a single unit.
Business trends can only be established by conducting research. These trends may be related to the suppliers, retailers or the end consumers. Increase or decrease in demand of a product or change in preferences is important for the business to know. Knowing these trends helps greatly in the decision making process. Competitors are always working hard to be better and the sooner one finds this out, the better.
One of the ways of analysis is through the use of what is referred to as the SWOT analysis. This is a model that is applied in a wide range of fields and not just to the business world. This model looks at the potential strengths, possible weaknesses, opportunities and threats. It is a very useful analytic model to entities that are yet to be established but experts say that it also improves established businesses.
The process is composed of several stages. The first thing that is done is the identification of the problem and justification for the study. Objectives that are to be achieved in the end are formulated and everything else is carried out in line with these objectives. When the objectives have been established, the personnel to collect and analyse the data are appointed.
The next step in the process is the choosing of a methodology. This is largely dependent on the type of study to be carried out. The methods may be used singly or in combination. The examples of methods that can be used include telephone interviews, questionnaires, face-to-face interviews and surveys among others. The data obtained is analysed and a report prepared.
If they intend to do market research Orlando businesspersons should ensure that have some background training in the process. This will help avoid confusion and frustrations. It is wise to consult with an experienced colleague or a consultant. While the costs involved may appear quite high the long term benefits are tremendous.
Market research may be done by a pre-existing business or one that is yet to be started. For those yet to be established the most important information is that which relates to the variety of goods and services in the marketing, their pricing, their demand and their supply. It is important to establish the factors that influence both demand and supply. This process may take a variable amount of time depending on the type of business.
Research helps in achieving market segmentation. This is simply the division of the consumer pool into various groups depending on various criteria that may include age, sex, preferences and so on. The importance of this is that the business will be in a better position to serve each of the created segments as each is affected by similar challenges. This is more efficient as compared to situations where the whole market is considered as a single unit.
Business trends can only be established by conducting research. These trends may be related to the suppliers, retailers or the end consumers. Increase or decrease in demand of a product or change in preferences is important for the business to know. Knowing these trends helps greatly in the decision making process. Competitors are always working hard to be better and the sooner one finds this out, the better.
One of the ways of analysis is through the use of what is referred to as the SWOT analysis. This is a model that is applied in a wide range of fields and not just to the business world. This model looks at the potential strengths, possible weaknesses, opportunities and threats. It is a very useful analytic model to entities that are yet to be established but experts say that it also improves established businesses.
The process is composed of several stages. The first thing that is done is the identification of the problem and justification for the study. Objectives that are to be achieved in the end are formulated and everything else is carried out in line with these objectives. When the objectives have been established, the personnel to collect and analyse the data are appointed.
The next step in the process is the choosing of a methodology. This is largely dependent on the type of study to be carried out. The methods may be used singly or in combination. The examples of methods that can be used include telephone interviews, questionnaires, face-to-face interviews and surveys among others. The data obtained is analysed and a report prepared.
If they intend to do market research Orlando businesspersons should ensure that have some background training in the process. This will help avoid confusion and frustrations. It is wise to consult with an experienced colleague or a consultant. While the costs involved may appear quite high the long term benefits are tremendous.
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