Friday, December 6, 2013

Facebook Marketing: Social Media Darling Or Devil?


By Stavros Georgiadis


Nowadays, people all around the world have a Facebook addiction. Because of this, you can reach people all over the world. If you wish to do this, the information contained in this article will prove helpful.

Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. Prizes will open the eyes of potential customers out there. Follow through with your prizes and discounts, or you will lose customers.

It is important that your posts are always professional. While social media is known for being more relaxed, your business should always come across in a professional way. When you use a professional tone on Facebook, people will trust you and your company.

You can easily engage followers on your profile by replying to their comments and concerns. It is important to monitor your wall daily and to check out @ messages for your brand as well. This is particularly important if the comment that has been left for you is negative.

Generate some attention for your Facebook campaign by organizing a giveaway. Encourage new subscribers by offering free products. Post who the winners are to your Facebook page; do this often to grow your business.

Be sure to link all content published online back to your Facebook page. If your site has a blog, include a summary and then link the posts automatically via your Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.

Your business probably doesn't really require a Facebook page if you only deal with customers occasionally, such as selling a car or a house. Your customers often come and go at random and will not be following posts. Invest in targeted Facebook ads instead.

There are more social media marketing choices other than Facebook. While Facebook is wildly popular, each demographic has its preferred social site. Learn about your audience first and then determine if they are avid Facebook users.

Learn how to build a fan base. Don't focus investing too much into promotions or marketing products until you have around 5,000 fans. When you hit that number, your conversion rates will soar.

Your posts should include valuable content. Your followers should learn something from what you post or they should be entertained in some way. Don't be too much of a salesman, however, or people will get tired of your updates.

When making a decision, ask your fans for input. They'll love to feel so important. This is a great way to help build a community within your brand. If you blog, ask fans what they want to hear about. You probably have some familiarity with Facebook already, just due to your own personal interactions with it. Use your knowledge along with these tips to get your brand messaging across to a whole new group of people. The amount of profit you make is directly related to the amount of effort you make.




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