Is Mobile Marketing The Right Choice For Your Business?

By Daniel Will

Mobile marketing has become an integral part of any business plan, but knowing how to approach it effectively can be tricky. There are codes, applications, techniques, and formats that you must have knowledge of in order to choose the correct methods for your marketing campaign. Here are some steps you can take to ensure you create a great mobile marketing plan.

If you plan to create an app for your company, you must create one that gives your customers something that serves them convenience and answers to their problems. Useless or difficult to navigate apps are unlikely to become popular among mobile users in your target market.

Shrewd mobile marketers with talent and know-how gradually execute their mobile marketing campaign, slowly but surely increasing their depth and breadth. Emulate them. You can start with a text messaging campaign, expand into using mobile websites, then incorporate mobile apps and eventually deliver videos to mobile devices. Keep progressing and improving your overall mobile marketing campaign. Use everything you have available to you.

No matter how advanced smartphones get, remember that mobile web browsing is just not as easy as going online with a computer. Make your campaign simple to navigate through; this may seem overly simple on a desktop or laptop, but it will be just right for those using mobile devices. Ensuring your site is accessible to both types of users is vitally important to the overall success of your business.

Use your mission statement to keep your efforts focused. Sticking to your mission statement keeps your business focused and efficient.

If you make it easy to share your mobile marketing, your clients probably will. Test the campaign out first and make sure it is simple to forward. This is one of the best ways to spread the word about your company and simplicity is key. In fact, you should give users an incentive to forward your communications.

When you send emails, you must make sure that they are mobile friendly to ensure they stay more effective. Make phone numbers click friendly so that smartphone users can start calls right from your messages. Make sure any links you include lead to mobile friendly pages, too. Emails need to be put together in a mobile format as a lot more people are reading from their phones these days.

A picture-to-screen feature can boost your mobile marketing campaign. This type of campaign requires customers to take a picture and send it to you. Afterwards, they can send in their photos with a short code and have them displayed on the big screen. You can post their photos on however many screens you want.

When you are thinking of adding SMS to a mobile marketing strategy, let people opt in or out and tell them how many texts you're going to be sending out. SMS can work against you because it is tied to mobile device notifications. Customers may feel angry about the amount of texts they are receiving. Therefore, make sure that only your opt-in customers receive your SMS texts, and never send more than the maximum number of messages specified in the opt-in terms. A policy of honesty is the best way to build trust with your customers.

The principal of mobile marketing and focus should not be on gaining new customers, but on retaining your existing customer base. Existing customers are more likely to positively receive text messages and promotional updates. Many times, unexpected mobile marketing messages come across as spam to the recipients.

Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.

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