Monday, February 18, 2013

Sold And Shipped: An Essential Guide To Selling Equestrian Jewelry Online


By Jacob Thomas


You definitely want to give it a try on online selling. So how do you sell online and which equestrian jewelry do you sell online? Here are guidelines on how anyone can run a profitable online equestrian jewelry business and sell their equestrian jewelry online.

Make sure the content that is on your jewelry website is updated. Always leave your contact information on the homepage. This will be helpful for customers.

Combining social networking and email marketing strategies will offer a higher percentage of visitors to find your jewelry website. Keeping your equestrian jewelry business before consumers will increase sales online. Increasing the number of visitors is essential to increasing buyers.

Use a QVC code to attract new equestrian jewelry business. QVC codes can be generated for as little as $5 on Fiverr dot com. This will allow consumers to simply scan the code, after which they will be directed to your jewelry website.

An interesting way to increase sales is to Google PPC ads. 1. Create your ad. 2. Place ads on Google. 3. Attract customers with ads. The good thing here is you only pay if they click on your ad. Then the ad takes them to your jewelry website. While this does not guarantee a sale; it does attract a new customer who could become a sale. One review states: "AdWords doubled my jewelry website traffic!"

Google provides a free phone number and voicemail system. Use Google Voice to generate your equestrian jewelry business phone number. The calls can be directed to your phone and messages can be listened to through your computer. You can also choose when your phone will receive calls and when calls will be forwarded directly to voicemail.

Take some time to really look over each and every one of your product's pages. Do the images and copy convey what your customers want to see? If not, you should really redo all of them. It's worth the small investment to bring them up to snuff. If you don't, your sales might just continue suffering.

The best advertising says, "Great product.. great service.. great purchase!" When you can offer those words honestly, you will have visitors becoming buyers quickly. What better way to increase sales?

Watch your customer's purchases, the larger the sale the higher the discounts you should offer them. Include incentives to everyone who sends you an additional customer. For every person who is a customer they have at least 100 friends and family who are potential new customers. Offer coupons to new customers and thank you discounts to current customers for referrals.

Offer "free" personalized Santa letters for children. Parents will appreciate the service. You can send similar letters just change the information for names and ages of the child. Don't forget to have children be helpful and well-behaved as this increases parents appreciation.

Sell equestrian jewelry on lay-away plans with small monthly or weekly payments after the initial 10% hold has been paid. This can be automated deductions through PayPal, plus there can be a significant penalty for cancelling the order. Being creative with the financing, enables more people to buy and protects your inventory at the same time. You don't ship until fully paid.




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