Sunday, February 24, 2013
Why You Must Build Your Own Brand If You Want To Work From Home
By Howe Russell
If you want to make money online you need to begin looking at the reasons most people fail to make it work. Opportunities like Empower Network and Skinny Body Care are littered with individuals who aren't achieving the success they had initially hoped for and the reasons for this are clear to see.
Personal branding is a subject which is often talked about in home based business opportunities, yet despite the fact that almost every successful entrepreneur lists it as their most important tip, the majority of budding internet marketers don't put any effort into it. Instead, they focus their efforts on trying to find quick solutions which don't exist.
If you are truly serious about becoming self employed and working from the comfort of your own home via the internet each day then you need to start getting serious. You need to adopt a business approach to you chosen opportunity. Look at how recognized brands do this in the offline world and you'll begin to see why almost every top affiliate in online programs is using personal branding to reach their goals. []
Names such as Sky, Michael Jackson, David Beckham and Coca-Cola are all recognized for their excellent brand building efforts. If you asked 100 people to name a canned drink or television company you'd hear a couple of the names listed above in the majority of the answers given.
Building your brand is something anybody can do, but most people don't have the desire to put in the effort for themselves. It's not about being the best at anything, it's simply about getting your name out there so it's the most recognizable name in your chosen field. For example, David Beckham has spent at least 5 years outside of the top flight of world football yet remains one of the most recognizable faces in the sport because he took the time to establish his name. Nowadays many other sports stars are following his lead.
Whatever type of business you wish to run, building your brand is the vital key to success. Certainly within an affiliate program, because you will face competition from other affiliates who are looking to make a living the same way you are. In order to stand out you need to do the things that they are neglecting.
If you look at any home based business program you will notice that many members make the mistake of not helping anybody else. The top sponsors will freely help anybody with tips because they are already confident in their own success and don't need to keep all of their secrets all to themselves. Of course, this approach isn't just about helping somebody else, it's also about building trust. Even existing affiliates who perhaps joined under unhelpful sponsors will begin noticing you and keeping tabs on your progress.
If you waste all of your efforts with sales pitches you will struggle to stand out because that is what most others are already doing. Business has always been about building personal relationships and you can't do that without providing value.
One other important factor which will come into play at some point during your internet marketing career is the choice of program you work with. Over time, new opportunities will arise and you'll want to take advantage of them. If you have taken the time to build an audience or interested followers you will find it much easier to do this. It's always easier to have people searching for you, rather than you searching for them! Also, if people are searching specifically for you because of the value you provide in your content it eliminates competition from any other affiliates in your opportunity because they cannot compete with a solid personal relationship.
You'll find it easier to make money online and also more fun to be your own boss if you actually inject your personality into your work. Remember, it's all about you. Most people who are struggling to succeed in programs like Empower Network are simply wasting their time doing endless sales pitches and failing to give any reasons why you should join with them as opposed to the thousands of others doing the same thing.
Personal branding is a subject which is often talked about in home based business opportunities, yet despite the fact that almost every successful entrepreneur lists it as their most important tip, the majority of budding internet marketers don't put any effort into it. Instead, they focus their efforts on trying to find quick solutions which don't exist.
If you are truly serious about becoming self employed and working from the comfort of your own home via the internet each day then you need to start getting serious. You need to adopt a business approach to you chosen opportunity. Look at how recognized brands do this in the offline world and you'll begin to see why almost every top affiliate in online programs is using personal branding to reach their goals. []
Names such as Sky, Michael Jackson, David Beckham and Coca-Cola are all recognized for their excellent brand building efforts. If you asked 100 people to name a canned drink or television company you'd hear a couple of the names listed above in the majority of the answers given.
Building your brand is something anybody can do, but most people don't have the desire to put in the effort for themselves. It's not about being the best at anything, it's simply about getting your name out there so it's the most recognizable name in your chosen field. For example, David Beckham has spent at least 5 years outside of the top flight of world football yet remains one of the most recognizable faces in the sport because he took the time to establish his name. Nowadays many other sports stars are following his lead.
Whatever type of business you wish to run, building your brand is the vital key to success. Certainly within an affiliate program, because you will face competition from other affiliates who are looking to make a living the same way you are. In order to stand out you need to do the things that they are neglecting.
If you look at any home based business program you will notice that many members make the mistake of not helping anybody else. The top sponsors will freely help anybody with tips because they are already confident in their own success and don't need to keep all of their secrets all to themselves. Of course, this approach isn't just about helping somebody else, it's also about building trust. Even existing affiliates who perhaps joined under unhelpful sponsors will begin noticing you and keeping tabs on your progress.
If you waste all of your efforts with sales pitches you will struggle to stand out because that is what most others are already doing. Business has always been about building personal relationships and you can't do that without providing value.
One other important factor which will come into play at some point during your internet marketing career is the choice of program you work with. Over time, new opportunities will arise and you'll want to take advantage of them. If you have taken the time to build an audience or interested followers you will find it much easier to do this. It's always easier to have people searching for you, rather than you searching for them! Also, if people are searching specifically for you because of the value you provide in your content it eliminates competition from any other affiliates in your opportunity because they cannot compete with a solid personal relationship.
You'll find it easier to make money online and also more fun to be your own boss if you actually inject your personality into your work. Remember, it's all about you. Most people who are struggling to succeed in programs like Empower Network are simply wasting their time doing endless sales pitches and failing to give any reasons why you should join with them as opposed to the thousands of others doing the same thing.
About the Author:
Further Help: Russ Howe reveals step by step instructions showing you how to make money online from home this year with his award winning video guide to the explosive empower network online business opportunity.
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