Maximizing Your Profits By Multiplying Your Existing Content

By James Kupe

In this article, we're going to look at what should be one of your highest priorities as a business owner, and that is building prospect and customer lists. And it's critical that you really 'get' this strategy and understand it's importance, so you can leverage each piece of content you write for maximum profit. As Jay Abraham says, it's all about getting the "Highest and Best Use" out of all of your assets.

For most websites, your main goal (or your 'Most Wanted Response') for every person who visits your site, should be just one thing - You've got to capture your visitor's name and email address. Of course, you'll need a least one opt-in form on your site for capturing your visitor's contact information, but if you don't have a way of building a list on your website, you're going to be wasting a lot of money and time sending traffic to your site, and then losing them again when they leave.

It's been proven that you'll make a lot more money long-term when you've set up your lead capture system and you start following up with people. The next step is then to leverage the content you've already created for your website or blog, create articles which you can distribute all over the internet. Submit as many articles as you can to the top article directories, websites and blogs, and allow them to use your content on their sites.

That means as you get more content distributed, you'll get more traffic to your website. So your lead capture system will be working overtime building your list for you. And a bigger list means more money in the bank each time to run a promotion.

There are a number of services that help you to spin one article into hundreds or thousands of versions. These help you to get way more bang for your buck than by just posting one article at a time. By doing this, your articles can get picked up by hundreds or thousands of other websites and spread around as content all over the internet. You'll find you can start to be seen as a 'Guru' in your market quite quickly using this strategy.

The key here is putting your content to use hundreds of times instead of locking it away on your website and only using it once. That way you'll be building incoming links from each article, which will help you to get higher search engine rankings in Google, Yahoo and Bing.

Writing and submitting articles for mass distribution is one of the highest leverage activities you can do for your web business. And you can outsource it very inexpensively, so it doesn't have to take up hours of your day to get it done. And who's got the time these days to sit down and re-write content? Much better to get it done by somebody else, while you focus on the important stuff like running and growing your business.

The easiest way to outsource your writing is to go to somewhere like Elance. I've found some very good writers there over the years - of course you'll probably go through a few until you find somebody who suits your style. But all in all, Elance is a very good resource. Give it a try and see how much time you can save.

About the Author:

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