The Facebook Advertising Euphoria - Is it Good or Bad for Small Businesses?

By Julia Koor

If individuals wanted to know more about a company or service, Google was always the first choice. Today, that's all changed. Custom Facebook fan pages for business advertising is the way that many fans are finding the data they require.

However, there's a "new kid on the block," so to speak, and having custom Facebook fan pages for business is all the rage. Piercing through the Facebook landing pages of a company has become the alternate searching method. It's no surprise, with almost 1 billion potential Facebook users and more than 50% lively users at any given moment, Facebook has become the alpha tool for businesses.

According to numerous studies, small businesses with custom Facebook fan pages for business purposes can increase their revenue by 50%. Success stories from small businesses state that they have increased profits from previous years when they had no Facebook exposure.

Nonetheless, the most difficult question proposed to small business owners is "whether spending money on Facebook advertising is a good idea!" Case studies have indicated many small businesses that advertised on Facebook generated 50% more business and above, indeed much more than the prior year's business. Success stories such as these indicate the efficiency of custom fan pages for business on Facebook.

However, a few small business proprietors were not pleased with their Facebook campaigning efforts. The trick behind a beneficial Facebook business campaign is to comprehend the vibrancy of the medium. Once the correct method is discovered, there's no reason for a small business not to take a chance. A company shouldn't "break the bank" when they first begin advertising on Facebook. A small amount allocated to such an endeavour should suffice in the beginning stages. Facebook gives small businesses the opportunity to create specific packages catering to their target audience, times when they want the advertisement to appear, and how much they want to spend, whether pay-per-click or in volume.

In comparison to various online advertising forums, Facebook is perfect for publicizing events, blogs, websites, and numerous other activities that may capture the public's attention. In these cases, Facebook has features that permit the user to select who they will allow their information to be exposed to. In addition, marketers can sift through the Facebook passageway, and pinpoint their target audience. Furthermore, it has been stated that Facebook has more traffic inflow compared to Google, which is an advantage for marketers.

Subsequently, the advertisement word restrictions on other networking sites are not as "business friendly" as Facebook, thereby granting more promise of media success. Even though Facebook users are directed more towards socializing, sharing photos, and planning special events, by positioning an image with an attractive introduction sentence to their Facebook advertisement, any person can advertise their website, page or event.

Additionally, regular Facebook users can advertise their events or website, utilizing the social phenomena that Facebook has transformed. In the end, Facebook requires serious planning and forethought in order to get results it is well worth it if small businesses can get a jump on reaching their target audiences resulting in increased success.

About the Author:

We build Facebook twitter app allowing you to build your Facebook fans and convert more of your audience into paying customers using your Facebook page. If you want to learn more about www.likeitpages.com visit our web site and try the Like It! free trial.