Thursday, October 10, 2013
Best Practices For Interesting And Compelling Video Marketing
By Nigel Deane
Success comes from great marketing strategies. In today's environment, the Internet makes this easy to create marketing strategies, but does so for your competitors as well. Develop quality online video content, and it will be possible to rapidly communicate with customers the world over. These tips will help you with your video marketing campaign.
YouTube has excellent editing features. For example, you have the option to add annotations throughout your videos. This is a good time to put up a link and put in some information such as contact info.
Spending a lot of money and time on a video does not mean it will yield better results. Spending a lot on your video does not necessarily result in a good return from your investment. Large corporations often use videos produced by their employees, rather than hiring actors and directors.
When you make content for video marketing, don't worry too much about the production value. You do not necessarily need to spend a fortune to produce a high quality video. Even large companies have used cost-efficient videos and SEO packages to generate a high number of sales.
Include an opt-in form for your mailing list on every page where your videos are posted. People might want more information, and this is a golden opportunity to add them to your list.
How do you know which videos work? You can view videos and guess how people will feel about them. Hard data is a much more effective way to see if you're getting it. See the number of people who have viewed the video, the amount of the video that they actually viewed, etc.
If the purpose of your video is getting someone to purchase a product or service you offer, then you need a working link they can use to buy it. Try to include the link inside the video player. This ensures it can't be stripped from it.
Shorter videos are best. Do not let your videos go longer than 3 minutes, because otherwise you might start losing viewers along the way. It is possible to have a five minute video, but more than that is ill-advised. Keep is short and simple.
If you aren't good with video, you can outsource the work. Hold a contest with prizes where people can enter their own videos. Be sure to tell people that you will be using their videos in your marketing campaign.
Create video clips that present you and your products in a candid, transparent manner. Viewers want to know the person behind the product or service they are buying. Once people become acquainted with you, they will feel comfortable buying from you. People who are buying from you want to see you and your employees.
The first thing to figure out is the success of your video. Of course you can make some educated guesses regarding how people are going to respond. It's better to check out the hard data. Look at things like how many people have watched your video, how much of the video they watched and more.
If your viewers are constantly asking a similar question, record a video that directly addresses their concerns. Although lots of people reserve a FAQ section for their website, the truth is that many people do not thoroughly read your website. Therefore, you need to actually post a video that answers these questions. People can see the answers instead of just reading them.
You should never have your videos appear to be merely advertisements. If your video sounds like a commercial, viewers will not stay to watch. You need to provide your audience with quality content such as useful tips, fun facts or answer their questions and demonstrate your products in detail.
Hopefully you now understand that video marketing isn't all that hard. Take the advice from above and apply it to make an excellent marketing campaign. The Internet is filled with people who enjoy watching videos. Don't let this opportunity pass you by.
YouTube has excellent editing features. For example, you have the option to add annotations throughout your videos. This is a good time to put up a link and put in some information such as contact info.
Spending a lot of money and time on a video does not mean it will yield better results. Spending a lot on your video does not necessarily result in a good return from your investment. Large corporations often use videos produced by their employees, rather than hiring actors and directors.
When you make content for video marketing, don't worry too much about the production value. You do not necessarily need to spend a fortune to produce a high quality video. Even large companies have used cost-efficient videos and SEO packages to generate a high number of sales.
Include an opt-in form for your mailing list on every page where your videos are posted. People might want more information, and this is a golden opportunity to add them to your list.
How do you know which videos work? You can view videos and guess how people will feel about them. Hard data is a much more effective way to see if you're getting it. See the number of people who have viewed the video, the amount of the video that they actually viewed, etc.
If the purpose of your video is getting someone to purchase a product or service you offer, then you need a working link they can use to buy it. Try to include the link inside the video player. This ensures it can't be stripped from it.
Shorter videos are best. Do not let your videos go longer than 3 minutes, because otherwise you might start losing viewers along the way. It is possible to have a five minute video, but more than that is ill-advised. Keep is short and simple.
If you aren't good with video, you can outsource the work. Hold a contest with prizes where people can enter their own videos. Be sure to tell people that you will be using their videos in your marketing campaign.
Create video clips that present you and your products in a candid, transparent manner. Viewers want to know the person behind the product or service they are buying. Once people become acquainted with you, they will feel comfortable buying from you. People who are buying from you want to see you and your employees.
The first thing to figure out is the success of your video. Of course you can make some educated guesses regarding how people are going to respond. It's better to check out the hard data. Look at things like how many people have watched your video, how much of the video they watched and more.
If your viewers are constantly asking a similar question, record a video that directly addresses their concerns. Although lots of people reserve a FAQ section for their website, the truth is that many people do not thoroughly read your website. Therefore, you need to actually post a video that answers these questions. People can see the answers instead of just reading them.
You should never have your videos appear to be merely advertisements. If your video sounds like a commercial, viewers will not stay to watch. You need to provide your audience with quality content such as useful tips, fun facts or answer their questions and demonstrate your products in detail.
Hopefully you now understand that video marketing isn't all that hard. Take the advice from above and apply it to make an excellent marketing campaign. The Internet is filled with people who enjoy watching videos. Don't let this opportunity pass you by.
About the Author:
To get more video marketing tips for your online business, just go to Tim Roarke SEO.
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