Friday, November 1, 2013
Facebook Marketing: Is It Worth It?
By Manny Rutz
Since Facebook became one of the largest and most popular social networks on the internet, companies and entrepreneurs are using this social media giant to bring more traffic to their websites. If you are not yet using Facebook then consider the tips in this article because you might be losing a lot of potential traffic if you are not using Facebook the right way. The more you know about the ins and outs of Facebook the better you'll do when it comes to properly finding an audience for your business.
Most marketers and businesses are using fan pages to attract and connect with an audience, however keep in mind that not everyone on Facebook is there to buy anything. You need to add content that is relevant, funny or connects with people. After all people use Facebook to socialize not to for stuff to buy.
Providing value on Facebook is very important, if you want to build a large audience of followers then you need to connect with people by providing stuff that is engaging and unique. The more engaging your content is the more likes, shares and comments you'll get on your page, which means more exposure for your business.
The type of marketing you create about your business is important, if you simply advertise your business or product you'll be ignored by your audience. But if you can come up with clever ways to promote your product or service people will be more engage with your marketing and it won't feel like you are trying to sell something.
When creating promotional images for Facebook ads be careful of any images you post as ads, as only 20% of the image can be actual text. If you end up submitting an image which has more than 20% text, it will be rejected and you've wasted your time. Be creative and create an image which captures your audience's attention. Facebook is an amazingly powerful marketing tool. You need to use it for your own benefit today. You can get optimum benefits for your business by applying the advice that has been provided in this article.
Most marketers and businesses are using fan pages to attract and connect with an audience, however keep in mind that not everyone on Facebook is there to buy anything. You need to add content that is relevant, funny or connects with people. After all people use Facebook to socialize not to for stuff to buy.
Providing value on Facebook is very important, if you want to build a large audience of followers then you need to connect with people by providing stuff that is engaging and unique. The more engaging your content is the more likes, shares and comments you'll get on your page, which means more exposure for your business.
The type of marketing you create about your business is important, if you simply advertise your business or product you'll be ignored by your audience. But if you can come up with clever ways to promote your product or service people will be more engage with your marketing and it won't feel like you are trying to sell something.
When creating promotional images for Facebook ads be careful of any images you post as ads, as only 20% of the image can be actual text. If you end up submitting an image which has more than 20% text, it will be rejected and you've wasted your time. Be creative and create an image which captures your audience's attention. Facebook is an amazingly powerful marketing tool. You need to use it for your own benefit today. You can get optimum benefits for your business by applying the advice that has been provided in this article.
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