Saturday, November 2, 2013
Small Business Plan Beginners Guide
By Aaron Parsons
Having a good small business plan will ensure that your journey to success is much smoother. All successful business owners know that having an organized, well thought plan is essential to see the results they expect. Even if the business plan doesn't give the results that you would have thought in the beginning, you can tweak and change different areas of your process to perfect it.
Strategy Formulation is a fundamental process that identifies the critical areas to be addressed and sets the priorities for the business across an agreed strategy period.By focusing on the key areas that are identified as part of this process, the effective manager and business owner ensures laser-like focus in achieving results.The small business plan integrates and aligns all the business activities around these critical areas and ensures that all effort is targeted, contained and understood by everyone in the business.Having a plan is critical. It ensures that the right things get done, within the time frames allotted, and allows for the emergence of new initiatives when the plan is reviewed.
Another key benefit of a well written business plan is that it becomes a permanent reference point for you to view as needed and will assist you in maintaining your focus for the life of your business.
Project Where You Want to Be Across the Time Frame This is a second list that identifies where the business should be, in relation to the critical issue being addressed. Using the same example of sales and marketing as above, this list spells out what the "end picture" should look like in relation to these activities, across the business plan time frame.
Small business plan - an overview There are 6 key elements to consider when preparing to write your business plan they are,Your business aim: this section should indicate your businesses generic goals and should also identify what areas you will need to research (such as marketplace, route to market etc) and also pinpoint an accurate timetable for your small business development.Stock: this section should demonstrate your products and/or services that your are planning to specialise in, where you may source your products and any legislation you may need to be aware of and comply to.
Every business is going to be different so think about anything that you need to spend money on to get it running. The next step you must consider is how are you going to get this start up money. Are you going to go to a bank for a loan? Are you considering finding a partner that can cover the costs with the agreement you can buy out the company later down the road? Do you want to talk with a wealthy family member about your business? Anyway you choose to get the money doesn't matter.
Tasks should be made into "bite-sized" pieces. Once this is done and each task is completed, it will unerringly lead to the objective being achieved, and everyone can see how their particular task and its completion fit into the bigger strategic picture.Deadlines.All of the tasks assigned must have strict deadlines that are agreed and adhered to by all people involved. Keeping each other accountable is an important dimension in pushing for high performance in the effective and successful small business. Interrelated tasks must be identified, and critical paths for their completion established.
Once you have all these areas done, you have to know how you are going to promote your business and keep the business coming in. This seems to be the biggest problem most business owners have. You know everything there is to know about your products/services, but you know nothing about marketing. That's expected too. Marketing is an expertise in itself. If you've read much of my blog, you know how I preach about smart marketing. Smart marketing is all about spending your hard earned dollar and getting more then you spent in return. In other words, big return on investment (ROI). Every market will be different and different marketing tactics will work in each of them. You have a huge list of options too. Newspapers, Yellow Pages, Radio, Television Ads,Fliers, postcards, promotion coupons,Referral programs,Internet marketing,Email marketing,Holding seminars and special events,Business to business referral programs
In my next article we shall begin attacking each aspect of the business plan in detail beginning with your business aims.I hope you find this resource useful and remember, taking a week or so to write your small business plan will save you time AND money in the future.
Strategy Formulation is a fundamental process that identifies the critical areas to be addressed and sets the priorities for the business across an agreed strategy period.By focusing on the key areas that are identified as part of this process, the effective manager and business owner ensures laser-like focus in achieving results.The small business plan integrates and aligns all the business activities around these critical areas and ensures that all effort is targeted, contained and understood by everyone in the business.Having a plan is critical. It ensures that the right things get done, within the time frames allotted, and allows for the emergence of new initiatives when the plan is reviewed.
Another key benefit of a well written business plan is that it becomes a permanent reference point for you to view as needed and will assist you in maintaining your focus for the life of your business.
Project Where You Want to Be Across the Time Frame This is a second list that identifies where the business should be, in relation to the critical issue being addressed. Using the same example of sales and marketing as above, this list spells out what the "end picture" should look like in relation to these activities, across the business plan time frame.
Small business plan - an overview There are 6 key elements to consider when preparing to write your business plan they are,Your business aim: this section should indicate your businesses generic goals and should also identify what areas you will need to research (such as marketplace, route to market etc) and also pinpoint an accurate timetable for your small business development.Stock: this section should demonstrate your products and/or services that your are planning to specialise in, where you may source your products and any legislation you may need to be aware of and comply to.
Every business is going to be different so think about anything that you need to spend money on to get it running. The next step you must consider is how are you going to get this start up money. Are you going to go to a bank for a loan? Are you considering finding a partner that can cover the costs with the agreement you can buy out the company later down the road? Do you want to talk with a wealthy family member about your business? Anyway you choose to get the money doesn't matter.
Tasks should be made into "bite-sized" pieces. Once this is done and each task is completed, it will unerringly lead to the objective being achieved, and everyone can see how their particular task and its completion fit into the bigger strategic picture.Deadlines.All of the tasks assigned must have strict deadlines that are agreed and adhered to by all people involved. Keeping each other accountable is an important dimension in pushing for high performance in the effective and successful small business. Interrelated tasks must be identified, and critical paths for their completion established.
Once you have all these areas done, you have to know how you are going to promote your business and keep the business coming in. This seems to be the biggest problem most business owners have. You know everything there is to know about your products/services, but you know nothing about marketing. That's expected too. Marketing is an expertise in itself. If you've read much of my blog, you know how I preach about smart marketing. Smart marketing is all about spending your hard earned dollar and getting more then you spent in return. In other words, big return on investment (ROI). Every market will be different and different marketing tactics will work in each of them. You have a huge list of options too. Newspapers, Yellow Pages, Radio, Television Ads,Fliers, postcards, promotion coupons,Referral programs,Internet marketing,Email marketing,Holding seminars and special events,Business to business referral programs
In my next article we shall begin attacking each aspect of the business plan in detail beginning with your business aims.I hope you find this resource useful and remember, taking a week or so to write your small business plan will save you time AND money in the future.
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