Thursday, November 28, 2013

Solid Advice On How To Use Facebook For Marketing


By Stavros Georgiadis


Facebook is an amazing tool for marketing. Facebook is currently the most popular social media site worldwide and many businesses use it to help them with marketing. If you want to get more customers in the door, the tips in this article will show you how to do that using Facebook.

Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Offer users prizes and discounts in exchange for encouraging people to like your page. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!

You must have an attention-getting page so that your page is set apart from the rest. Add pictures and color. Pages with images are more attractive to your Facebook fans than just plain text.

Always post a link to any new content on your site to your Facebook wall. Set up your blog so that new posts are automatically linked on Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.

Be careful with your Facebook updates. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable. Updates ought to be fun, informative and useful. Look into using Facebook Insights to discover what posts are really the most popular with your audience.

In return for a "Like", provide an exclusive reward. Having a lot of likes brings attention to your page. Make it worthwhile to like your page. It is something that you can give to everyone or offer a sweepstakes. They will click very fast if there is something free in return.

Do not forget your existing audience. A lot of people concentrate so much on getting new likes and fans that they forget about the fans they already have. For really great Facebook marketing results, it is important to attract an audience that knows it is respected. This engages your consumers with your brand, so you can't forget who your champions are.

Be sure that you're making posts that have value. Your Facebook followers should find useful information in all your posts, whether they relate to a great deal, receive information about the latest product, or obtain some tidbit of helpful information relevant to your brand. Avoid becoming overbearing when you are marketing your products.

You should start a group page for your company. You can communicate with customers and they can communicate with each other here. You can advertise the discounts you offer as well as any other information that will assist them. This is also a good place to learn more about your customers.

Have your fans participate in decisions about your company. Those that offer suggestions will feel important and a part of your team. If you ask your customers what they want it will help your campaign. For example, if you post in blogs, find out what kind of posts they prefer to read.

As mentioned in the introduction, marketing on Facebook is a great way for you to expose your business to new customers. When used wisely, this is the ideal way to get folks interested in your business. Use the information you've learned to bring your business up a notch.




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