Wednesday, November 27, 2013
Using Mobile Marketing To Increase Business And Sales
By Stavros Georgiadis
Mobile marketing is a proven way to access an enormous and potentially untapped audience, for your products and services. Most people now own some type of mobile device, including cell phones and tablets.
Never send unnecessary messages to your customers. Respect your customers' attention by always giving them useful content when you send out messages. Sending random messages to customers has been the downfall of many actual marketing campaigns. Customers expect to receive information from you, not humorous messages that a close friend might send.
QR codes should appear on every printed advertisement to meet the needs of those with high tech gadgets. This will make it simple for people that have smartphones to access your site and any special offers you may have. You could include QR codes on your business cards, flyers or magazine ads. The QR code provides additional information to people that are interested in your business.
Independent mobile platforms require a home base or domain. Make people arrive at the home base and keep in touch with them once they do. You should never develop your entire business around a mobile platform.
Standalone mobile platforms need to have home bases if they are to succeed. Your efforts should include driving new folks to your home base and staying in touch with folks that already use it. A mobile platform should just be one part of your entire business.
Customer bases rarely change but it is important to remember that mobile customers are much more fickle due to outside influences. New technology can lure your customers away. If you are going to remain competitive in mobile marketing, you need to be vigilant about staying on top of the trends.
Mobile marketing is a great way to increase your profits. Since many people nowadays download apps on their cell phones and are also on social networking sites, there is a good market for this type of advertising. Both of these places are excellent choices to market your business. It is a must that you deliver your marketing efforts to the customer.
Going viral is one of the best ways for your ads to be effective. Many times, these will get passed on to others, enlarging your mobile marketing audience.
If you decide a mobile app would be something that may help, you have to make sure that your customers shall find it convenient and helpful. If your app is something dumb or just duplicate information that could be found on your website, it's just going to languish on the app store, unloved.
If you have profiles on social media sites, be certain to place a link to them on your site pages. If your customers know you have a presence on a social media network, they will check you out but they won't search.
As you learned in the first paragraph, the term "mobile marketing" means a variety of things depending on who you ask. Although it clearly includes marketing via cell phones and other mobile devices, it also encompasses an array of complementary practices to suit its particular users' needs. Apply the knowledge you've gained here to use mobile marketing to further your business.
Never send unnecessary messages to your customers. Respect your customers' attention by always giving them useful content when you send out messages. Sending random messages to customers has been the downfall of many actual marketing campaigns. Customers expect to receive information from you, not humorous messages that a close friend might send.
QR codes should appear on every printed advertisement to meet the needs of those with high tech gadgets. This will make it simple for people that have smartphones to access your site and any special offers you may have. You could include QR codes on your business cards, flyers or magazine ads. The QR code provides additional information to people that are interested in your business.
Independent mobile platforms require a home base or domain. Make people arrive at the home base and keep in touch with them once they do. You should never develop your entire business around a mobile platform.
Standalone mobile platforms need to have home bases if they are to succeed. Your efforts should include driving new folks to your home base and staying in touch with folks that already use it. A mobile platform should just be one part of your entire business.
Customer bases rarely change but it is important to remember that mobile customers are much more fickle due to outside influences. New technology can lure your customers away. If you are going to remain competitive in mobile marketing, you need to be vigilant about staying on top of the trends.
Mobile marketing is a great way to increase your profits. Since many people nowadays download apps on their cell phones and are also on social networking sites, there is a good market for this type of advertising. Both of these places are excellent choices to market your business. It is a must that you deliver your marketing efforts to the customer.
Going viral is one of the best ways for your ads to be effective. Many times, these will get passed on to others, enlarging your mobile marketing audience.
If you decide a mobile app would be something that may help, you have to make sure that your customers shall find it convenient and helpful. If your app is something dumb or just duplicate information that could be found on your website, it's just going to languish on the app store, unloved.
If you have profiles on social media sites, be certain to place a link to them on your site pages. If your customers know you have a presence on a social media network, they will check you out but they won't search.
As you learned in the first paragraph, the term "mobile marketing" means a variety of things depending on who you ask. Although it clearly includes marketing via cell phones and other mobile devices, it also encompasses an array of complementary practices to suit its particular users' needs. Apply the knowledge you've gained here to use mobile marketing to further your business.
Subscribe to:
Post Comments (Atom)
0 Responses to “Using Mobile Marketing To Increase Business And Sales”
Post a Comment