Tuesday, November 12, 2013
What Are Viral Videos?
By Jack Cassadie
Advertising campaigns are increasingly broadening their reach into the online realm. More often than not, we're going to see our favourite adverts online before we get the chance to see them on TV. In fact, there are many that everybody's heard of, the Christmas Coca-cola or John Lewis advert are, Perhaps, a ket indicator that it's time to buy a turkey. If you needed reminding that is. It's those two very specific adverts that have the capability to change the mood of their audience instantly, Even the most miserable of people can't help but feel a little festive. "It's only Christmas when the John Lewis advert has been on" is a phrase I've heard far too many times , as though Christmas isn't a definite yearly routine that will happen regardless if we see Father Christmas drinking a coke on the TV.
More recently I admired was Three's Twitter trend #DancePonyDance, which corresponded with their advertisement where a pony dances to Fleetwood Mac, If you're yet to see this fantastic video, then I suggest you take a look.
The best bit was the interactive features of the video, You not only git to witness a pony dance like Michael Jackson, but you were able to give the video a romantic or a hip-hop theme, along with many others, in the "pony mixer". The online world of social media went berserk.
However, you could argue that these videos are all produced by massive international companies, who hasn't heard of John Lewis? Coca-Cola can't fart without someone finding out. What I find exceptional is when a lesser known company or individual produce a video that's equally, or even more, huge on the internet. /And there are hundreds of them, a firm favourite is still the 'End of Ze World' animation.
The question that everyone is asking is how these videos can so readily and easily rise in the YouTube ranks. How exactly can we produce a viral video? Obviously, there has to be some genuine quality to the content,, but the bigger question is how it generates views in the first place. It's easy to see how Three can generate an internationally successful video quite simply, but their audience is already right at their fingertips, they've had years to built themselves a colossal internet database of viewers, all they need to do is put something online for them to watch. For someone to come out of the blue, with no ready-made market, and send the internet berserk is quite the achievement.
What I'd like to know is how much is thanks to the content and how much is just sheer chance? Whilst in the process of trying to decide how I could formulate my own viral video and, in this, online fame, I came across this video blog from Lambda Films, who are an online marketing company based in Norwich.
Okay, so it doesn't give me an exact method into producing my viral video but it gave me a better idea of how I could go about instigating it. It does seem as though viral videos are largely to do with the content. Producing that content, is perhaps the most difficult aspect. If you're very fortunate, you might catch something remarkably rib-shakingly funny completely accidently, But it's not everyday you see a sneezing panda.
More recently I admired was Three's Twitter trend #DancePonyDance, which corresponded with their advertisement where a pony dances to Fleetwood Mac, If you're yet to see this fantastic video, then I suggest you take a look.
The best bit was the interactive features of the video, You not only git to witness a pony dance like Michael Jackson, but you were able to give the video a romantic or a hip-hop theme, along with many others, in the "pony mixer". The online world of social media went berserk.
However, you could argue that these videos are all produced by massive international companies, who hasn't heard of John Lewis? Coca-Cola can't fart without someone finding out. What I find exceptional is when a lesser known company or individual produce a video that's equally, or even more, huge on the internet. /And there are hundreds of them, a firm favourite is still the 'End of Ze World' animation.
The question that everyone is asking is how these videos can so readily and easily rise in the YouTube ranks. How exactly can we produce a viral video? Obviously, there has to be some genuine quality to the content,, but the bigger question is how it generates views in the first place. It's easy to see how Three can generate an internationally successful video quite simply, but their audience is already right at their fingertips, they've had years to built themselves a colossal internet database of viewers, all they need to do is put something online for them to watch. For someone to come out of the blue, with no ready-made market, and send the internet berserk is quite the achievement.
What I'd like to know is how much is thanks to the content and how much is just sheer chance? Whilst in the process of trying to decide how I could formulate my own viral video and, in this, online fame, I came across this video blog from Lambda Films, who are an online marketing company based in Norwich.
Okay, so it doesn't give me an exact method into producing my viral video but it gave me a better idea of how I could go about instigating it. It does seem as though viral videos are largely to do with the content. Producing that content, is perhaps the most difficult aspect. If you're very fortunate, you might catch something remarkably rib-shakingly funny completely accidently, But it's not everyday you see a sneezing panda.
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Still confused as to what is a viral video?, then take a look at the video or head over to this great online video marketing blog, including a whole lot more on viral videos!
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