Thursday, December 26, 2013
Simple And Straightforward Email Marketing Tips And Inspiration
By Stavros Georgiadis
You should understand the right way to market your company through email. You must find a way to avoid the spam filter but also keep your email effective. Read this article for solid advice about email promoting.
Don't bombard customers with a message that says "Buy Now!" It will eventually backfire. This is not a good way to go about doing this and you may be considered a spammer. Your customers are well-aware that you are selling something, so it is more important to build a professional and ongoing relationship. Your subscribers will take notice of your methods, and will be more likely to make a purchase from you.
Keep your emails as personal as they can be. Just like other kinds of marketing, a customer will more likely do business with you if you are personal with them. An example of this is including the reasons that they signed up for your emails if you know that information.
Use consistency in your message. Make sure that your emails contain the same colors and company logos. The font used in your emails must be easy to read. People will begin to recognize the emails that you send and look for them. Familiarity is a crucial factor to the success of your email marketing campaign, and your overall business.
Put information that is useful in your emails and avoid only including information to make a sale. Include articles and information for your subscribers which is not available on your website. Put some offers into emails that will save them money on products or services. Make sure to send emails even when you aren't selling anything, like during holidays.
Limit your marketing with email messages to one per week. Remember that your subscribers are busy, and that they probably receive a lot of email each day. If you send more than a weekly email, they may begin to skip over them or delete them without ever receiving the content you worked so hard to create.
It is wise to have a clean, unsubscribe link. You want to make sure you provide the unsubscribe link and make it easily available for the customer to find. You want the subscribers to feel like they are in control of the process, and nothing is being forced onto them.
Teach yourself what not to do by scoping out some spam. Make an email account, display it around the Internet, and look at the spam come in. See what's wrong with these emails and make sure you don't make the same mistakes. By not spamming others, you immediately make yourself more credible.
Do not rely on pictures in your email to get your point across. Lots of email services, particularly web-based versions, do not necessarily enable viewing of such images. If the images do not display automatically, you messages can be unreadable. The most important information needs to be in the email's main text. If you must use images, be sure they have useful alt tags.
These tips can be used to turn spammy emails into spectacular work! Whether you integrate them into an existing campaign or start a new one, you'll find that your reputation and profits increase greatly.
Don't bombard customers with a message that says "Buy Now!" It will eventually backfire. This is not a good way to go about doing this and you may be considered a spammer. Your customers are well-aware that you are selling something, so it is more important to build a professional and ongoing relationship. Your subscribers will take notice of your methods, and will be more likely to make a purchase from you.
Keep your emails as personal as they can be. Just like other kinds of marketing, a customer will more likely do business with you if you are personal with them. An example of this is including the reasons that they signed up for your emails if you know that information.
Use consistency in your message. Make sure that your emails contain the same colors and company logos. The font used in your emails must be easy to read. People will begin to recognize the emails that you send and look for them. Familiarity is a crucial factor to the success of your email marketing campaign, and your overall business.
Put information that is useful in your emails and avoid only including information to make a sale. Include articles and information for your subscribers which is not available on your website. Put some offers into emails that will save them money on products or services. Make sure to send emails even when you aren't selling anything, like during holidays.
Limit your marketing with email messages to one per week. Remember that your subscribers are busy, and that they probably receive a lot of email each day. If you send more than a weekly email, they may begin to skip over them or delete them without ever receiving the content you worked so hard to create.
It is wise to have a clean, unsubscribe link. You want to make sure you provide the unsubscribe link and make it easily available for the customer to find. You want the subscribers to feel like they are in control of the process, and nothing is being forced onto them.
Teach yourself what not to do by scoping out some spam. Make an email account, display it around the Internet, and look at the spam come in. See what's wrong with these emails and make sure you don't make the same mistakes. By not spamming others, you immediately make yourself more credible.
Do not rely on pictures in your email to get your point across. Lots of email services, particularly web-based versions, do not necessarily enable viewing of such images. If the images do not display automatically, you messages can be unreadable. The most important information needs to be in the email's main text. If you must use images, be sure they have useful alt tags.
These tips can be used to turn spammy emails into spectacular work! Whether you integrate them into an existing campaign or start a new one, you'll find that your reputation and profits increase greatly.
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