Wednesday, January 1, 2014

Facebook Marketing Tips - 3 That Really Work


By Abraham Joseph


Facebook now has a unique way for anyone to create custom audiences that are very finite and focused toward specific demographics that are very precise. The ability to drill down so deeply, so to speak, is a great advantage for advertisers to have the ability to identify a very targeted audience and present an ad to that group that best needs the product or service.



This targeting is accomplished by Facebook's database of over 1 billion subscribers, and their demographics that are entered when they join Facebook and fill out their profile. The patterns of members, the groups they join also play an important role in being to pick out select individuals that meet the criteria of the ad being placed.

When you set up a Facebook Page relating to your business the Page comes with standard tabs which will include the information on your company. You can extend and enhance the capabilities of the Facebook Page when you implement custom tabs. Your welcome page should have links that can direct customers to your products or services.

You can ask for areas of the country, family income, and even job classifications, so that you can further narrow down the market. This is something that is very important and that most people often overlook.

As we mentioned before, the more "likes"that you have, the more likely it is that other people will follow you. Using Facebook advertising, you can build this very quickly, literally adding thousands of followers every single month.

The surprising thing about that is that the cost to do this is literally pennies, as you control the cost and the timeline of the campaign on the fly. You can monitor how much you are spending and you can cut it off whenever you wish, thus your cost is controlled totally by you and not by Facebook.




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