Basic SEO Tips for 2013

By Abhishek Kumar Khandelwal

You may already be familiar with SEO and the latest happenings in this world, however over the past year there were many new changes and you've definitely heard about the Panda updates that target bad content as well as the Penguin updates that targeted bad links.

However, these were the changes incorporated just by one of the leading search engines - Google. Each of the many search engines out there has different algorithms that they use to rank your content and they've all been updated. So, for this year 2013 what do you need to do?

Content is and will always remain king

You may have heard of the phrase "content is king". Well, this has always been true and it will always remain to be. Therefore, if you're planning on ranking well, you need to make sure that the content on your website is relevant, unique and at the same time useful to your visitors.

Back links

Back links have been important and even though the relevance may have decreased, they are still some of the most important aspects of your website. Therefore, continue to get good backlinks from relevant and high quality websites.

However, when gaining backlinks try and alter the anchor text a bit as you're not going to want to have the same text linking back to the same page all the time - this can be seen as spamming in the eyes of search engines.

Get traffic from various sources

If at all you're planning on being successful, you would need to make sure that you don't just get traffic from one source. Go ahead and build up a social campaign as well as try your hand at PPC advertising. These are just a few more ways to increase your traffic and hence sales!

Try Videos

People love videos and they would definitely want to visit your website if you offer them help through videos. Post these videos on YouTube, social networks and various other video sharing platforms so that they're exposed to the public. Wait and watch them being shared among many and you would even notice that they would bring you a lot of additional traffic and hence potential sales.

Don't forget to go Mobile!

Is your website responsive? If not make sure that it is or you should at least have a different layout for mobile devices. As more and more people are now browsing and shopping through their phones, this is one of the most important chances that you would need to implement.

If at all you're looking for the best inbound marketing, take a look at SEO Cambridge.

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