Tuesday, November 12, 2013

Facebook Marketing Tips That You'll Want To "like"


By Stavros Georgiadis


Do you want to market online, but don't know how? If this sounds like you, Facebook is an easy way to get started. This may boost your exposure to include millions more people. If this sounds interesting to you, keep reading to find out how to make Facebook marketing work for you.

Make sure any content you publish is linked through your Facebook. For example, link a summary of your blog onto Facebook if you have one. It's also possible to link Twitter to Facebook so that all your tweets display there too.

Be sure that all of your online content is linked to and from Facebook. Link post summaries of blog entries from your site onto Facebook. Even your tweets from Twitter can be linked to Facebook and be displayed there.

It can be helpful to be active on other Facebook pages instead of just your own. If you post on someone else's page, it can lead to attention. Ensure you only attract the good kind of attention you want. You always want to keep your posting professional and a reflection of your business. Do not spam other pages.

A Facebook advertisement can be a good investment. One of the benefits of this is that it can be custom programmed to only be viewed by demographics you dictate. If you have a budget, do as much as you want. There isn't a huge contract either. You can quit posting your ad at any time.

Facebook Offers is a great way to promote freebies and contests you offer on your site. Set up your offer and turn it into a Promoted Post on your wall. If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.

Never neglect your existing base. In the rush to get new customers, many companies inadvertently take their old customers for granted. If you want your Facebook marketing to pack more power, then make your audience feel respected. Doing so creates brand evangelists that will spread the word to others.

Never share updates that don't relate to your field. Take care when posting about current events so as not to bore or offend any followers. Your personal account should be used if you have personal things you want to talk with people about.

See if you can post things to your Facebook page that allow people to sign up for offers from you. Having potential customers sign up and provide you with contact information means you'll have the ability to continue to interact with them. Offer something valuable in return for signing up, or create a sweepstakes which requires that information for entry.

As this article stated in the beginning, Facebook is a great place to market due to how popular it is. If you correctly use Facebook to market, you'll have quite a few people interested in the products or services you're offering. Take what you've learned here and watch your sales figures climb sky high.




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